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Celebrity Hairstylists Secret Weapon Revealed: Black Panther Strong

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Angell Conwell for Black Panther Strong

Celebrity hair stylists guard their tips to hair perfection with heavy surveillance. Their lips are sealed tight. Hollywood Melanin has broken through the hushed territory and learned why Black Panther Strong is a staple for many celebrity hairstylists working with Black hair. Everyone from Lisa Rae (The Players Club) to Angela Bassett (Black Panther: Wakanda Forever) has been styled with Black Panther Strong products.

Other celebrities known to have been styled with the Black Panther Strong products include Angell Conwell (The Young and the Restless), Taraji P. Henson (Empire), and Viola Davis (Woman King). Black Panther Strong products stay true to their commitment to being the best product for the Black community, which is why this product is found on set among the stars.

Lisa Rae / photo: Black Panther Strong

Vice President of Sales and Marketing Richard Omordia said, “We have had almost every Black celebrity use the product at some point. We sell to a lot of stylists that work in the industry—a lot of the stylists use our products on set…any name you can think of has probably used our products.” 

Omordia mentioned that Black Panther Strong distributes its products throughout the valley region of Los Angeles, home to many entertainment production companies and film sets. 

Additionally, the Black Panther Strong brand has a strong presence in Africa and the Caribbean. They keep a line of communication open with worldwide corporations, advising them on sustainability and keeping the environment at the forefront of company principles. 

 Black Panther Strong items can be found in over 3,000 stores and beauty supply locations in the U.S., the Caribbean, and Africa. Black Panther Strong manufactures over 200 products, including vegan edge control, style gel, hair fertilizer, and chocolate body wash. Their entire product line is made in-house. As noted in a previous interview, their strongest product line is their Black Panther Strong edge and braid control.  

Richard Omordia, VP of Sales and Marketing/ photo: Black Panther Strong

The product is developed in their private manufacturing company, under Black Panther and Roots Naturelle USA—with in-house researchers, compounders, and chemists who develop luxury-grade components. The company is regarded as a pillar of fair-trade and local job possibilities. 

They continue to evolve with eco-conscious techniques while adhering to a foundation founded on family togetherness at the heart of Black Panther and Roots Naturelle USA. Omordia stated in a previous interview, “Black Panther and Roots Cosmetics is a family-owned and operated company with simple principles of equality and progress. Where our people can feel seen, heard, and valued.”

They have been stationed on the west coast for over 30 years. According to the vice president of sales and marketing, they are one of the largest Black-owned cosmetic manufacturing companies in the Western United States. 

Black Panther and Roots Naturelle USA is a family-owned organization founded in 1991. Its longevity and success can be attributed to its dedication to delivering the “best quality in personal cosmetics—through sustainable ideas and methods.” Black Panther and Roots Naturelle USA manufacturing firm manage the production of goods sold in Target, Ulta, and Sephora.

Black Panther and Roots Naturelle USA is one of the largest Black-owned manufacturing companies in the beauty industry. They create products for their private labels and many other mainstream companies—their headquarters is based in Los Angeles, California.

The best-kept secret has been revealed., Black Panther Strong is a must-have for anyone looking for celebrity-level hair perfection. The results are already on display—in your favorite movie.   

Follow the Black Panther and Roots Naturelle journey on Instagram @blackpantherstrong

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